Tag: Negative Keywords

Google’s Strangest and Most Awkward #Adwords Optimization Technique or “How An 11th Century Conqueror Messed Up Our Blog Title”

Dan Rudy | February 5, 2016

Changing an existing Google Adwords keyword type from “Broad Match”, upwards towards “Phrase Match” or “Exact Match” is a great way of improving your Adwords results. That’s why

Google Display Network

Use Negative Keywords When Targeting Display As Well As Search Networks

Dan Rudy | December 14, 2015

Negative Keywords are important to use for Display networks as well as for Search networks. On the Google Display Network, our display network of choice, they’re called “Keyword