Monthly Archive:: February 2016
5 Feb 2016
Google’s Strangest and Most Awkward #Adwords Optimization Technique or “How An 11th Century Conqueror Messed Up Our Blog Title”
By Dan Rudy On 5 February 2016 In Google Adwords
Changing an existing Google Adwords keyword type from “Broad Match”, upwards towards “Phrase Match” or “Exact Match” is a great way of improving your Adwords results. That’s why Google is so keen on recommending this technique. Surprisingly,