Monthly Archive:: September 2016

26 Sep 2016

The Art of the Review

 Consumers frequently reference reviews when they are about to make a purchase decision – what Google calls the Zero Moment of Truth (ZMOT). Good reviews should, in theory, increase sales, boost your search engine results and add
2 Sep 2016

Don’t be a Digital Sisyphus when learning Google Adwords & Analytics.

When learning Google techniques in Adwords, Analytics and other Google platforms, you’ll notice that much of the content contains links to other Google pages.  These landing pages also have links to additional pages, ad infinitum (or nearly).