Category: Google Adwords

If you’re new to Google advertising, you may be confused by terms such as Quality Score Ad Rank and Ad Extensions, which determine where your ad appears on

Changing an existing Google Adwords keyword type from “Broad Match”, upwards towards “Phrase Match” or “Exact Match” is a great way of improving your Adwords results. That’s why

Learning is a lifelong process and critical to the success of any digital marketer. Towards that end, Google helps out enormously with their Adwords (sponsored digital advertising) and