Does your business have a Unique Selling Proposition (the “7 Ps”)? If not, perhaps that’s why it’s not thriving. Traditionally, a USP was composed of 4 Ps: Product,
Some marketing clichés are rooted in unassailable truths. The one we’ll discuss here is “Content is King.” For all the attention paid to SEO, link strategies and so
If you’re new to Google advertising, you may be confused by terms such as Quality Score Ad Rank and Ad Extensions, which determine where your ad appears on
Consumers frequently reference reviews when they are about to make a purchase decision – what Google calls the Zero Moment of Truth (ZMOT). Good reviews should, in theory,
When learning Google techniques in Adwords, Analytics and other Google platforms, you’ll notice that much of the content contains links to other Google pages. These landing pages also
Many iPhone users will access the Siri talk feature for search queries, in addition to other Siri options such as texting and appointment setting. Android phone users can
What benefit will New Jersey businesses derive when decades of Madison Avenue advertising expertise teams up with Google Adwords certified engineers with experience on over 1,000 digital campaigns?
Changing an existing Google Adwords keyword type from “Broad Match”, upwards towards “Phrase Match” or “Exact Match” is a great way of improving your Adwords results. That’s why
Learning is a lifelong process and critical to the success of any digital marketer. Towards that end, Google helps out enormously with their Adwords (sponsored digital advertising) and
Negative Keywords are important to use for Display networks as well as for Search networks. On the Google Display Network, our display network of choice, they’re called “Keyword
