18 Oct 2016

How to Get Unstuck for Social Media or Blog Ideas

Some marketing clichés are rooted in unassailable truths. The one we’ll discuss here is “Content is King.” For all the attention paid to SEO, link strategies and so forth, the bottom line for promoting your ideas is
10 Oct 2016

Quality Score 10 Anyone?

If you’re new to Google advertising, you may be confused by terms such as Quality Score Ad Rank and Ad Extensions, which determine where your ad appears on a search results page, and how much you’ll pay
26 Sep 2016

The Art of the Review

 Consumers frequently reference reviews when they are about to make a purchase decision – what Google calls the Zero Moment of Truth (ZMOT). Good reviews should, in theory, increase sales, boost your search engine results and add
2 Sep 2016

Don’t be a Digital Sisyphus when learning Google Adwords & Analytics.

When learning Google techniques in Adwords, Analytics and other Google platforms, you’ll notice that much of the content contains links to other Google pages.  These landing pages also have links to additional pages, ad infinitum (or nearly). 
25 Mar 2016

Are you SIRI-ous or serious about asking your smart phone questions?

Many iPhone users will access the Siri talk feature for search queries, in addition to other Siri options such as texting and appointment setting. Android phone users can avail themselves of apps such as the Google App
3 Mar 2016

Christensen Tamburri Communications and Leading Edge Digital Launch Alliance

What benefit will New Jersey businesses derive when decades of Madison Avenue advertising expertise teams up with Google Adwords certified engineers with experience on over 1,000 digital campaigns? Christensen Tamburri Communications and Leading Edge Digital are pleased
5 Feb 2016

Google’s Strangest and Most Awkward #Adwords Optimization Technique or “How An 11th Century Conqueror Messed Up Our Blog Title”

Changing an existing Google Adwords keyword type from “Broad Match”, upwards towards “Phrase Match” or “Exact Match” is a great way of improving your Adwords results. That’s why Google is so keen on recommending this technique. Surprisingly,
8 Jan 2016

Google Adwords Certification

Learning is a lifelong process and critical to the success of any digital marketer. Towards that end, Google helps out enormously with their Adwords (sponsored digital advertising) and other Google Partners Certification programs. Google currently offers six
14 Dec 2015

Use Negative Keywords When Targeting Display As Well As Search Networks

Negative Keywords are important to use for Display networks as well as for Search networks.  On the Google Display Network, our display network of choice, they’re called “Keyword Exclusions”. As an example, I was reading an article
5 Nov 2015

Amazon Sponsored Advertising Is Becoming More And More Like Google Adwords.

As Amazon’s meteoric rise continues unabated, its sponsored advertising acquires more complex features, normally associated with Google Search (Pay Per Clicks). Amazon’s recent search addition includes keyword type options. For their sponsored search terms, Amazon advertisers can