18 Oct 2016
How to Get Unstuck for Social Media or Blog Ideas
Some marketing clichés are rooted in unassailable truths. The one we’ll discuss here is “Content is King.” For all the attention paid to SEO, link strategies and so forth, the bottom line for promoting your ideas is
10 Oct 2016
Quality Score 10 Anyone?
By Dan Rudy On 10 October 2016 In Google Adwords
If you’re new to Google advertising, you may be confused by terms such as Quality Score Ad Rank and Ad Extensions, which determine where your ad appears on a search results page, and how much you’ll pay
26 Sep 2016
The Art of the Review
By Dan Rudy On 26 September 2016 In Digital Marketing
Consumers frequently reference reviews when they are about to make a purchase decision – what Google calls the Zero Moment of Truth (ZMOT). Good reviews should, in theory, increase sales, boost your search engine results and add
2 Sep 2016
Don’t be a Digital Sisyphus when learning Google Adwords & Analytics.
By Dan Rudy On 2 September 2016 In Google Learning
When learning Google techniques in Adwords, Analytics and other Google platforms, you’ll notice that much of the content contains links to other Google pages. These landing pages also have links to additional pages, ad infinitum (or nearly).
25 Mar 2016
Are you SIRI-ous or serious about asking your smart phone questions?
By Dan Rudy On 25 March 2016 In Virtual Voice Assistant
Many iPhone users will access the Siri talk feature for search queries, in addition to other Siri options such as texting and appointment setting. Android phone users can avail themselves of apps such as the Google App
3 Mar 2016
Christensen Tamburri Communications and Leading Edge Digital Launch Alliance
By Dan Rudy On 3 March 2016 In Digital Marketing
What benefit will New Jersey businesses derive when decades of Madison Avenue advertising expertise teams up with Google Adwords certified engineers with experience on over 1,000 digital campaigns? Christensen Tamburri Communications and Leading Edge Digital are pleased
5 Feb 2016
Google’s Strangest and Most Awkward #Adwords Optimization Technique or “How An 11th Century Conqueror Messed Up Our Blog Title”
By Dan Rudy On 5 February 2016 In Google Adwords
Changing an existing Google Adwords keyword type from “Broad Match”, upwards towards “Phrase Match” or “Exact Match” is a great way of improving your Adwords results. That’s why Google is so keen on recommending this technique. Surprisingly,
8 Jan 2016
Google Adwords Certification
By Dan Rudy On 8 January 2016 In Google Adwords
Learning is a lifelong process and critical to the success of any digital marketer. Towards that end, Google helps out enormously with their Adwords (sponsored digital advertising) and other Google Partners Certification programs. Google currently offers six
14 Dec 2015
Use Negative Keywords When Targeting Display As Well As Search Networks
By Dan Rudy On 14 December 2015 In Google Display Network
Negative Keywords are important to use for Display networks as well as for Search networks. On the Google Display Network, our display network of choice, they’re called “Keyword Exclusions”. As an example, I was reading an article
5 Nov 2015
Amazon Sponsored Advertising Is Becoming More And More Like Google Adwords.
By Dan Rudy On 5 November 2015 In Amazon Marketing
As Amazon’s meteoric rise continues unabated, its sponsored advertising acquires more complex features, normally associated with Google Search (Pay Per Clicks). Amazon’s recent search addition includes keyword type options. For their sponsored search terms, Amazon advertisers can
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